Future of the Platypus is still unclear

Lenta chain opened five pilot stores under the Platypus brand in 2025 and is currently looking for a suitable cost-effective format for this brand, said Lenta CEO Vladimir Sorokin. However, the future of the Platypus is still unclear. Even if the business model of stores in the economy segment is ready to scale, it still won't be a very big business relative to Lenta's strategic goal of achieving 2.2 trillion rubles in revenue by 2028, the top manager explained.