Retailer Lenta opened first stores of near home format in Voronezh and Yamnoye village of Ramonsky district of Voronezh region. Retail area of Mini Lenta format is about 400 sq. m. Assortment of more than 5000 goods is formed and selected to satisfy short shopping missions and all everyday needs of the residents of nearby houses. Stores feature products from...

Assortment of Utkonos online store was enlarged with goods of exclusive brands Lenta and 365 days of Lenta trading chain. So far customers have access to 170 Lenta products. In the future their number will increase to 300 items.

Lenta chain opened the first test center in St. Petersburg, where visitors will test and taste the retailer's own brands. They will be evaluating the quality of products, as well as packaging and design. The best products will be on the shelves of the retail chain. The company plans to conduct about 30 trials a month. For participation in tastings and interv...

Retailer Lenta began selling non-food products of own brands and direct imports on Wildberries. At the initial stage, the assortment will consist of about 300 items. Wildberries employees will collect and deliver orders, and the delivery time will not exceed two days. In the future it is planned to expand the assortment to 3,000 items.