Lenta will focus on promoting whisky, brandy, rum and low-alcohol beverages under its own brands. This will allow the chain to increase sales of more affordable products and compete with Red & White and X5 Group, the key players in this price segment. Alcohol under the new STMs will be sold in all Lenta formats, including the pilot format of Vingarage wine a...

Lenta became the first multi-format retailer to feature its products in the fresh food showcase that Ozon launched in spring. Residents of 124 Russian cities where Lenta has a presence can order Lenta products through Ozon's online storefront. Delivery time interval - from two hours. In the range of chilled poultry and meat, frozen products, fruits and veget...

Lenta will soon open mini-darkstores of 300-400 square meters in 45 hypermarkets with a high proportion of online orders. First such darkstore in a targeted configuration was opened in early June in a hypermarket in the town of Balashikha, Moscow region.

Lenta chain Lenta opened its first store under the Monetka brand in the Republic of Tatarstan. Retail space of the store is 168 square meters. Assortment includes more than 2,900 products. Retailer plans further organic growth in the convenience store format, mainly through the opening of Monetka-branded outlets. Existing Mini Lenta stores will also be renam...