Yandex launch a taxi service for young people Fasten

IT company Yandex plans to launch a taxi ordering application under the Fasten brand in March 2026. It will be aimed at a young audience in large cities. Company will develop a separate pricing policy and positioning for the new service. Fasten will not be like Yandex Go and other Yandex brands. New app will also feature only taxi services, without related services. According to the company, 10-15% of users have a need for a separate application exclusively for booking trips.