Foreign companies have increased their expenses for promotion in VK

Foreign companies in 2025 spent 3.8 billion rubles, net of VAT, on promoting their products on VK sites, which is 12% more compared to the previous year. A significant share of 69% is accounted for by Chinese companies. Their costs increased by 18% and exceeded 2.6 billion rubles. Chinese companies showed the greatest advertising activity in the categories of Games, Recreation and Entertainment and E-commerce. In the Household Appliances and Electronics category, budgets increased 2-4 times.