Yandex has received an exclusive right to sell ads on RASVERO's pillars

Yandex advertising division has received exclusive rights to sell the new digital inventory of the outdoor advertising operator RASVERO. We are talking about the launch of digital pillars in Moscow — free-standing cabinets with several advertising fields. In 2026, the operator plans to install more than 160 video screens. Advertising on them will be sold through the Yandex platform using an auction model. At the same time, RASVERO will retain 75% of its airtime for classic placements.