AI helped Ozon save ₽9 billion

Share of automated content moderation on Ozon exceeded 96% in 2025, and will reach 99.5% by the end of 2026. Savings on moderation costs due to automation in 2 years amounted to ₽9 billion. All the content of the marketplace is also translated into foreign languages by ML models. In 2026, the marketplace will also launch an AI assistant that will help customers with product selection and comparison.