Yandex Factory opened a corner in Lenta

Yandex Factory brand launch platform has opened a corner in the Lenta hypermarket in St. Petersburg, a "store-in-store" format. It will operate there until 2026. In the future, Yandex Factory plans to open several more such spaces in Lenta stores in other regions of Russia. Access to the federal retail network will allow for the development of offline presence in the regions and introduce more customers to the company's products.