Retailer M.video is relaunching its own Novex brand for home appliances and electronics at low prices. The first to be launched under the new brand are the 24-65-inch Smart TVs. Kitchen and cooking, cleaning and other products will be added later. According to the retail chain, demand for TVs in 6 months. 2020 increased by 16% in units and 7.5% in money, and the share of smart TVs in these sales in physical terms exceeded 55% in money 80%.