Retailer Magnit refused to replicate the format of alcohol stores Magnit Evening. Testing of the concept began in 2019 in Samara, when one point was opened with an area of 200 square meters with an assortment of about 2.5 thousand items. Today there are three such objects, in time they will be reformatted into "at home" stores or Magnit cosmetic outlets. The largest federal retailers could not compete with the major players in the segment, such as Red & White and Winlab, and will focus on the development of hard discounters, experts believe.