M.Video-Eldorado Group plans to double turnover from ₽0.5 trillion to ₽1 trillion by the end of 2025. One of the main growth factors is working to engage oneretail customers. In 6M. 2021, the number of active identified customers grew from 19 million to 19.8 million, and the share of oneretail customers was 57%. By the end of 2025 the company plans to increase the number of identified clients from 19 to 25 million, and the share of oneretail clients to 85%.