AppLovin acquired the MoPub platform for $1.05 billion. MoPub is the largest exchange of mobile advertising traffic. The service will become part of the AppLovin MAX platform. The company expects that by 2023, the volume of advertiser transactions on the combined platform will reach $15 billion per year.
AppLovin acquired the MoPub platform for $1.05 billion. MoPub is the largest exchange of mobile advertising traffic. The service will become part of the AppLovin MAX platform. The company expects that by 2023, the volume of advertiser transactions on the combined platform will reach $15 billion per year. 
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