Retailer M.Video opened in virtual universe Roblox a show-room of technologies and digital innovations, combined with a gaming space. Project is timed to coincide with the start of the new school year to help students get involved in the educational process after the vacations, as well as in an interactive way to familiarize them with current devices that will make the learning process more convenient and effective. Most active and resourceful students will receive bonus points for their participation in M.Races game, which will be valid in the real world.