Lenta retail chain has launched a special website, online.lenta.com, where goods can be ordered for delivery. In addition, delivery can be ordered through the Lenta Online mobile app. The "Lenta Online" site runs on the same server as the mobile app, which allows you to make adjustments on two storefronts simultaneously. The test launch resulted in a 42% increase in delivery service conversion, and average checkout time was reduced by 53% for new customers and 8% for loyal customers.