Lenta chain has completed the integration of the online retailer Utkonos. Company bought Utkonos in February of this year from its shareholder - Severgroup Alexey Mordashov. Deal amounted to ₽20 billion. Merger of Lenta Online and Utkonos will create one business with two brands, each covering its own market segment and certain customer missions, increase its share of the online market and compete more effectively in this segment in Moscow.