Magnit launched an oyster mushroom and oyster mushroom growing center in Krasnodar Krai with a capacity of 1,000 tons per year. Investments in the project amounted to ₽1 billion. The center includes a full cycle of processes: from harvesting straw for substrate to packaging of finished products and delivery by the company's own vehicles to the regions. The company also plans to cover more than 50% of Russia's total demand for mycelium of mushrooms, the substance that gives rise to the growth of mushrooms. According to the company's own research, the need for mycelium is about 4 million liters a year, 40% is produced inside the Russian Federation, 60% - imports.