Magnit may create a new discounter chain, separating its pricing and assortment from its main format, according to Kommersant sources. The management of the retail chain considers discounters to be one of the most promising formats and plans to increase its presence in the segment. Since 2020 Magnit is developing the discounter chain under the sign "My Price". The stores occupy an area of up to 300 square meters, and the assortment consists mainly of inexpensive goods and own brands.