M.Video-Eldorado Group has launched a service for personal selection and delivery to order of premium and luxury home appliances. Among the brands are Miele, Kuppersbusch, Bora, Smeg, KitchenAid and others. Prices for such appliances start at ₽100,000. Loading an additional device in a container is not a problem for the importer, and keeping a warehouse with premium appliances in Russia right now is unprofitable due to the small demand and unpredictability.