Retail chain Lenta is considering acquiring the operator of over 2,000 Monetka discounters in Yekaterinburg, Perm, Tyumen and other cities, whose profitability is higher than that of a number of federal market players. It is planned that Monetka stores will continue to operate under this brand, the same name will be given to the supermarket chain Semya in Perm, acquired by Lenta in 2021 for ₽2.45 billion.