Lenta chain opened in Ryazan a new format hypermarket Econom. Store began work on the site of one of the hypermarkets of the previous format. "Our task is to offer the buyer a favorable price, which will not vary depending on promotions. At Econom it is 15-30% lower than in other stores in Ryazan," noted Director of Transformation and Business Development at Lenta Maxim Makarov. First hypermarket of the new format Lenta opened in February last year in St. Petersburg.