M.Video-Eldorado's total sales in 2023 increased by 10.6% to ₽540.4 billion. Online sales grew by 18.1% to ₽386 billion. Share of online sales in GMV increased by 4.6 p.p. to 71.4%. Marketplace sales grew 1.6 times year-over-year in Q4. Traffic, including online and in-store traffic, remained at a comparable level year-on-year in Q4 2023, while conversion-to-purchase increased, totaling about 340 million visits. New customer growth was 14% year-on-year.
M.Video-Eldorado's total sales in 2023 increased by 10.6% to ₽540.4 billion. Online sales grew by 18.1% to ₽386 billion. Share of online sales in GMV increased by 4.6 p.p. to 71.4%. Marketplace sales grew 1.6 times year-over-year in Q4. Traffic, including online and in-store traffic, remained at a comparable level year-on-year in Q4 2023, while conversion-to-purchase increased, totaling about 340 million visits. New customer growth was 14% year-on-year. 
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