IT company Yandex will start launching new consumer electronics brands on foreign markets. Coordination of the development of new device brands will be handled by Sergey Melnik, who has been working at Yandex for more than 15 years in management positions in various areas. Currently, Yandex's line of smart devices is represented by smart speakers with Alice, TV stations and smart home devices, including a hub, light bulbs, sensors and sockets.