Lenta opened Zoomarkets in ten more hypermarkets in St. Petersburg and one each in stores in Kingisepp, Petrozavodsk and Cherepovets. Pilot project on opening of Zoomarkets was launched in March 2023. Then stores appeared in 10 hypermarkets. Now the network has expanded the range of dry and wet food of the medium and premium price segment, as well as replaced the products of departed brands. Assortment of Zoomarkets now totals about 800 items.