Retailer Magnit has developed a concept and visual design of the brand for the marketplace Magnit Market, which the company is developing on the basis of KazanExpress. Brand identity is based on the idea of movement and speed. Rebranding will take place in several stages. First, the style elements will appear on the website and in the application. Then the new site of Magnit Market will be launched and there will be an opportunity to make an order on the marketplace in the application of Magnit.