Lenta chain Lenta opened its first store under the Monetka brand in the Republic of Tatarstan. Retail space of the store is 168 square meters. Assortment includes more than 2,900 products. Retailer plans further organic growth in the convenience store format, mainly through the opening of Monetka-branded outlets. Existing Mini Lenta stores will also be renamed and continue to operate under the Monetka brand.