SberMarket food delivery service has announced a rebranding. From July 1, the positioning, corporate identity, and the name of the service will change, which will now be renamed Cooper. New name derived from the word buy. It makes the service more human, the company said. Rebranding will help to become closer to our customers, to brighten up from competitors and to expand the audience, said the head of the company Anastasia Kudryavtseva.