Pyaterochka retail chain has opened an experimental store. In sales area 215 square meter features an assortment of fresh consumer goods, and grocery and non-food items can be ordered on a large touch screen or tablets located in the sales area. While the order is being assembled, the customer can drink coffee with fresh pastries or have a snack in the cafe area, where charging for gadgets and wi-fi are provided. Store's price tags are electronic.