Dick's Sporting Goods has opened its largest new format House of Sport store in Rochester, a suburb of Victor, NY. It occupies more than 100,000 square feet. In addition to retail space, the store includes an indoor climbing wall, golf courses, and an outdoor track and turf course. The retailer's goal was to create a space where visitors not only come to buy sneakers, but also to spend the day playing sports and other physical activities. The company plans to open its next store of such a fortmate this year in Knoxville, Tennessee.