MTS, together with the startup Arenter, launched a service of monthly smartphone rentals. At the first stage, it is possible to rent an iPhone XR, 11, 12, and 13 for one to twelve months. The cost of a month to rent a device depends on the model. The pilot project will last six months in Moscow and the Moscow region, after which a decision will be made to scale up to other regions and to include other brands in the service.