X5 Group merged Pyaterochka and Perekrestok loyalty programs into one X5 Club. Now customers can save and use the points they earn in the stores of either of the two retail chains. In the future, the company plans to expand the set of services in X5 Club through partnerships and connect other businesses to it - Perekrestok Vprok online hypermarket, Plenty of Salmon, Food.ru, subscriptions and others.