Sistema is buying 47.7% of Melon Fashion Group from Swedish companies Eastnine and East Capital Holding, as well as a group of private investors. Deal is worth ₽15.8 billion and will be closed by the end of 2022. Melon Fashion Group is one of the largest clothing retailers in Russia. It owns the brands Zarina, befree, Love Republic and Sela. At the end of 2021 the company operated 845 stores in 181 cities of Russia and the CIS. Revenue for 2021 was ₽37.3 billion, net profit ₽3.2 billion.