Service News will not be integrated into the application Zen. It will get its own brand, and it will have a separate team and development strategy, said Rinat Nizamov, content director of the Zen platform. Оnly thing we have in common is the domain Dzen.ru, he said. Nizamov also said that there is a request from the authors for a toolkit for commercial promotion of channels on Zen platform and the project team is working on its creation.