MTS transferred its largest online services, including the KION online movie theater, the My MTS mobile application and the MTS Travel service, to a single technological development platform, The Platform. It is a platform that unifies all creation and management processes. It allows to build recommendation systems, recognition and bio-identification systems and analyze user behavior. Sber applied similar solutions when building the ecosystem. In the future, The Platform may become a scalable product for the external market, believes Pavel Voronin, First Vice President of Technology at MTS.