AFK Sistema purchased from Sberbank 50% of IT platform Segmento, which targets advertising based on offline and online data. Other 50% of company was bought by corporation from bank back in 2016. At that time experts estimated deal value at ₽400-500 million, but the parties did not disclose the details. This time, Sberbank and AFK Sistema also preferred to refrain from commenting.
AFK Sistema purchased from Sberbank 50% of IT platform Segmento, which targets advertising based on offline and online data. Other 50% of company was bought by corporation from bank back in 2016. At that time experts estimated deal value at ₽400-500 million, but the parties did not disclose the details. This time, Sberbank and AFK Sistema also preferred to refrain from commenting. 
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