Retailer Magnit agreed with Tatspirtprom to distribute the chain's exclusive Sombrero tequila brand in other channels. Magnit imports this tequila from Mexico itself only for its stores so far. This summer Tatspirtprom shall begin supplying Sombrero to the HoReCa segment, non-network retail and part of the regional chains. This should increase brand recognition and sales, but the competition in the tequila category will grow, experts say.