Lenta chain in March opened Zoomarkets in 10 hypermarkets. Shop-in-shop outlets are located in 40 to 70 square meters of space in the checkout areas. In four months, the revenue of the pilot hypermarkets increased by almost 50%. Frequency of visits to retail outlets increased from 4.9 times to 7.3 times per month. Zoomarkets are now available in 14 Lenta stores in Moscow, St. Petersburg, Leningrad and Moscow regions.