Lenta's Zoomarkets sales since expansion in March 2023 have grown 2.2 times. Traffic has increased by almost 90% and the average check has grown by more than 45%. In November, the average check in one of the pilot stores reached ₽1271. Most of the Zoomarkets customers are loyal Lenta customers who have not previously purchased pet food from the chain's stores. Frequency of visits by these customers increased by more than a quarter and the average receipt by more than a third.