Average monthly number of ads in VK Advertising in 2023 grew 15 times year-on-year. Number of unique advertising campaigns of websites grew by an average of 62% per month during the year. Number of promoted apps increased by 70% over the year, and business investment in promotion on the platform increased by 82%. Leading the way in terms of investment are companies from e-commerce, with finance in second place. However, businesses in the sports and real estate categories are the fastest to increase their advertising budgets.