Fix Price will print QR codes with additional information about the product on price tags in stores. Going by the QR code, the buyer will be able to watch a video clip about the product, its functions and application or study additional data about its functionality and composition, which are placed in the product card on the website. At the moment, pilot testing has been completed at 5 stores in Moscow. Scaling up to the entire network in Russia will be completed in Q2 2024.