VK launched a unified authorization service for businesses and developers of websites and mobile applications. By connecting VK ID in a new cabinet on the website of the unified service, online platforms can offer users three options for quick registration and login: via VKontakte, Odnoklassniki and Mail.ru. More than 14 million VK ID users have already linked bank cards through the VK Pay service, which helps increase conversion to checkout thanks to the fast payment process, the company notes.