Retail chain Super Lenta has opened an art store in St. Petersburg. New concept with an author's design, which makes the supermarket a visual dominant on one of the city's central streets. This is the company's first supermarket to be styled as an art object: the store's color scheme differs from Super Lenta's usual colors, the facade is decorated with author's graphics, and the interior design uses finishing materials new to the format: wood, corrugated sheet and porcelain stoneware.