Number of M.Video-Eldorado customers with an M.Combo subscription has exceeded 208,000 people. At the same time, about 35% of the customers who signed up for a subscription were new customers. Customers with "M.Combos show higher activity: their average check is about 35 thousand rubles, and the monthly turnover per customer reaches 56-57 thousand rubles. And thanks to the free shipping included in the service, customers make purchases more often — on average, there are 1.4 deliveries per month per subscriber.