O'Key Group opened a new hypermarket in St. Petersburg on the site of the former Perekryostok store in the Evropolis shopping mall. Retail area of the hypermarket, which is 5,215 square meters, is designed in accordance with the updated concept, developed in response to the challenges of the market. In the store work 8 self-service cash desks, integrated with the new loyalty program of the network, which involves a multi-level system of discounts on the O'Card.