VK is on par with YouTube in terms of popularity in Russia, according to Tele 2 analysts. They are used by 15% of the operator's subscribers each. One of the fastest growing services is VK Video. Its audience grew by 19.8%, while the number of users of the main VK application increased by only 9.1%. Rutube took the first place in terms of audience growth. Platform managed to increase the number of users by 53.7%, however, it still holds a share of 3% in the number of users.