Novabev Group unveiled VinLab’s retail development strategy through 2029. The company aims to raise the chain’s revenue to RUB 200 billion by doubling its store network to 4,000 and expanding online sales to 20%. Revenue is projected to grow by 12–17% in 2025 and 18–25% in 2026. EBITDA margin is expected to remain at 11–13%, with potential improvement to 12–14% in the medium term.