Alliance Data changed its name to Bread Financial. All of the company's pre-existing brands have now been merged into one. The company's common stock will begin trading on the New York Stock Exchange under the new ticker BFH on April 4, 2022.
Alliance Data changed its name to Bread Financial. All of the company's pre-existing brands have now been merged into one. The company's common stock will begin trading on the New York Stock Exchange under the new ticker BFH on April 4, 2022. 
investor.breadfinancial.com
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