Retailer Lenta will launch a pilot project to reformat some existing hypermarkets. Chain has already applied to Rospatent with a request to register a new trademark - Lenta Economy. Previously, company has repeatedly stated that it notes the trend to save money among its customers. Company needs to adjust to this trend and change the range of hypermarkets to the format of economy class Lenta Economy against the background of a general decline in the purchasing power of the Russian population.