Retailer Magnit opened the first three hard discounters under the First Choice or B1 brand. Up to 15 test stores will open in the Moscow region in the near future. Assortment of B1 will be narrower than that of soft discounter My Price and will be up to 1 thousand SKU, versus an average of 2 thousand SKU. Own brands will occupy about 50% of all represented goods in the store.
Retailer Magnit opened the first three hard discounters under the First Choice or B1 brand. Up to 15 test stores will open in the Moscow region in the near future. Assortment of B1 will be narrower than that of soft discounter My Price and will be up to 1 thousand SKU, versus an average of 2 thousand SKU. Own brands will occupy about 50% of all represented goods in the store. 
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