Yandex.Direct advertisers will now be able to launch campaigns in video content that users watch from smart TVs. In addition to video advertising, Yandex is also launching a banner format in smart devices with the YaOS operating system - TV Billboard. “We see great potential in the development of the Smart TV trend. There are already tens of millions of smart devices in Russia today. Every year they are becoming more affordable, their popularity is growing,” - notes the company.